Original IPs

Stories. Formats. Experiences. IPs.

Our work doesn't fit into one format — and that's the point. We build across platforms, audiences and categories, creating content that can live wherever people are.

Short form

Made for the way people actually scroll.

Short-form

4:20 Ki Local

Weekly vox-pop series capturing Mumbai's realest conversations during the 4:20 PM local rush. Unfiltered opinions, unexpected answers and the debates that inevitably take over the comments.

Short-form

Naam To Suna Hoga

Exploring Mumbai's legacy restaurants through the people, food and stories behind them — told across the recipes and generations that kept them alive.

Short-form

Aao Chalein

A day in the life of ordinary people, told entirely through their own eyes. Real people, real routines, and the small moments that make up a life.

Short-form

Tumhari Meri Baatein

Two people. One bench. A love story told by the people who lived it — from couples who've spent decades together to those still figuring it out.

Short-form

Take Me Home

A stranger invites us into their home — revealing the story of how they found it, built it and made it theirs.

Long form

Some stories can't be told in 60 seconds.

Our YouTube channel creates space for people to go deeper — into their craft, their journeys, their worlds and the conversations that rarely happen on a timeline.

Long-form

Like An Athlete

A day with athletes beyond the scoreboard — the routines, rituals, discipline and lives behind their careers.

Hosted by Jatin Sapru
Long-form

All India Mehfil

A celebration of music and musicians, bringing together established icons and emerging voices through intimate mehfils and conversations.

Long-form

The Unrushed

A space for conversations that aren't trying to get anywhere quickly. Deep, thoughtful conversations with people worth listening to.

Hosted by Jasleen Kaur Gupta
Flagship

The Humans of Bombay Show

Powerful personalities and untold stories brought into one conversation — from culture and business to sport, cinema and life.

Hosted by Karishma Mehta
Coming soon

More coming soon

Additional formats currently in development across short-form, long-form and audio.

Get in touch

Want a format of your own?

We build branded IPs the same way we build ours — as formats that can run again, not campaigns that end.

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