4:20 Ki Local
Mumbai's realest conversations, captured during the 4:20 PM local rush. Unfiltered opinions, unexpected answers and the debates that inevitably take over the comments.
The Human Company — From Insight to Impact
We know people. We know culture. We know how ideas travel.
For 12 years, we've been telling stories that people stop for, share and remember. Today that understanding has grown into something much bigger — a full-stack digital content and brand solutions company bringing strategy, creative, production, original IPs and distribution under one roof.
01 — The Evolution
It started with a story.
In 2014, Humans of Bombay began with a simple belief: stories can change the way people see the world. Twelve years later, that belief has become a company.
Over the next 12 years, we told more than 7,000 stories — stories of ambition, love, loss, resilience, failure, success and everything in between. Along the way, those stories built a community of over 7 million people and gave us something far more valuable than reach: an understanding of people.
We learned what makes people stop. What makes them feel. What makes them share. What makes an idea stay with them.
And then brands started coming to us. What began as a storytelling platform evolved into a business helping brands create stories, build communities, develop original IPs and reach audiences at scale.
Today, that business has a name: The Human Company.
Our journey →12 years
Of understanding people
7,000+
Stories told
7M+
Community built
02 — What We Do
From the first idea to the final audience.
Strategy, creative, production, media, creators and entertainment no longer live in separate worlds. The strongest ideas move seamlessly between them — so we built a company that does too.
01
Strategy
Finding the insight, opportunity or cultural tension worth building around.
02
Creative
Turning that insight into ideas people actually want to engage with.
03
Production
Bringing those ideas to life across films, social, digital, podcasts, experiences and everything in between.
04
Original IPs
Creating formats and franchises that can live beyond a single campaign.
05
Distribution
Taking ideas to audiences through our own media ecosystem and the wider digital landscape.
One connected ecosystem. From imagination to impact.
03 — The Human Advantage
We didn't learn about people from a deck.
We spent 12 years listening to them. From a local train commuter to a global icon. From first-time founders to India's biggest names. From everyday lives to stories that made national headlines. We've sat across thousands of people and learned what makes them tick.
Understanding
Is where we start
Creativity
Is how we build
Distribution
Is how we make it matter
04 — Original IPs
Stories. Formats. Experiences. IPs.
Our work doesn't fit into one format — and that's the point. We build across platforms, audiences and categories, creating content that can live wherever people are.
Naam To Suna Hoga
A journey through Mumbai's iconic legacy restaurants — told through the people, recipes, stories and generations behind them.
Aao Chalein
A day in someone else's life, seen through their eyes. Just real people, real routines and the small moments that make up a life.
Tumhari Meri Baatein
Two people. One bench. An epic love story. From couples who've spent decades together to those still figuring it out, relationships unfold through conversation, laughter and silence.
Take Me Home
We ask a stranger one question: "Can you take us home?" What follows is a look inside their space — and the story of how they found it, built it and made it theirs.
05 — Long-Form
Some stories can't be told in 60 seconds.
Our YouTube channel creates space for people to go deeper — into their craft, their journeys, their worlds and the conversations that rarely happen on a timeline.
Like An Athlete
A day with athletes beyond the scoreboard — the routines, rituals, discipline and lives behind their careers.
Hosted by Jatin Sapru
All India Mehfil
A celebration of music and musicians, bringing together established icons and emerging voices through intimate mehfils and conversations.
The Unrushed
A space for conversations that aren't trying to get anywhere quickly. Deep, thoughtful conversations with people worth listening to.
Hosted by Jasleen Kaur Gupta
The Humans of Bombay Show
Powerful personalities and untold stories brought into one conversation — from culture and business to sport, cinema and life.
Hosted by Karishma Mehta
And we're only getting started.
06 — Brands
Trusted by brands that want to matter.
The Human Company works with some of the world's leading organisations to build stories, content and ideas that connect with people.
Aditya Birla Group
HUL
Pidilite
Sun Pharma
Kotak
And many more.
From a single campaign to an entire content ecosystem, we bring strategy, creative, production and distribution together to help brands move from being seen to being remembered.
07 — Our Work
Ideas are only as good as what they do.
We've built campaigns, content ecosystems and original formats across industries and audiences.
Brand storytelling
Turning brand messages into stories people actually want to watch.
Original IP
Creating repeatable formats that build audiences beyond a single campaign.
Social-first
Designing for the way people actually consume, share and talk about content.
Culture
Finding the moments, conversations and human truths that make brands relevant.
Distribution
Pairing strong ideas with the audiences and platforms that can make them travel.
08 — Impact
When stories move people, they can move more than a screen.
Over the years, Humans of Bombay stories have gone beyond storytelling to create real-world change. We've helped individuals find support, businesses find customers, causes find communities and people find one another.
₹20 crore
Raised for individuals and social causes
7,000+
Stories across generations and geographies
7M+
Community built around stories people care about
For us, impact has never been just about how many people watched. It's about what happened after they did.
09 — Our Journey
12 years. One bigger idea.
2014
Humans of Bombay
A storytelling platform begins with a simple belief: everyone has a story worth hearing.
2014 – 2026
The community
7,000+ stories. 7M+ people. Millions of conversations.
Along the way
The business grows
Brands begin coming to us not just to tell stories, but to understand audiences, create content and build meaningful connections.
Today
The Human Company
The storytelling platform becomes the foundation for a full-stack business spanning strategy, creative, production, original IPs and distribution.
Next
The next 12 years
Human insight meets creativity, technology and AI. Building ideas that don't just capture attention — but become part of culture.
10 — The Team
Built by people who know the work.
Karishma Mehta
Founder & CEO, The Human Company
In 2014, Karishma started Humans of Bombay with a camera, a curiosity about people and a belief in the power of stories. Over the past decade she has built one of India's most influential storytelling platforms, growing a community of more than 7 million people.
Under her leadership, Humans of Bombay has helped raise nearly ₹20 crore for individuals and social causes. A TEDx speaker, author and Forbes-featured entrepreneur, she is now building the next chapter through The Human Company.
Powerful stories don't just inspire. They create change.
Meet Karishma →Amit Sobti
Chief Operating Officer
Jasleen Kaur Gupta
Chief Creative & Strategy Officer
What we're building
The next generation of brands won't need more noise. They'll need better ideas, deeper human understanding and the ability to move at the speed of culture.
Human insight × creativity × technology × distribution. All under one roof.
— The Human Company
Get in touch
Have an idea worth building?
A brand problem. A story worth telling. A format worth creating. A conversation worth starting. Let's build it.
Get in touch →
Get in touch
A brand problem. A story worth telling. A format worth creating. A conversation worth starting. Let's build it.
Get in touch →
See what we're building.
The Human Company is a living ecosystem of stories, people, ideas and conversations. Follow along for the latest from our brands, shows, IPs and people.